Cookies Policy

Cookies are small pieces of data — essentially tiny text files — that are sent from a website’s server to your web browser when you visit a website, and then stored on your device (such as your computer, tablet, or phone). These files help the website remember information about your visit so that your next interaction with the site is smoother, more personalised, and more efficient. In technical terms, a cookie is created by the web server and sent to your browser with a Set-Cookie header. Once stored, your browser sends the cookie back to the server with each subsequent request — enabling the site to recognise your device and your preferences over time. Cookies can serve many functions, including:

• Remembering your login session so you stay signed in as you move between pages.
• Saving your preferences (such as language or display settings).
• Helping analytics tools understand how visitors use the site so we can improve performance.
• Supporting advertising partners in delivering relevant ads (with proper consent). There are two key types of cookies:
• Session cookies — which are temporary and are deleted when you close your browser.
• Persistent cookies — which remain on your device until they expire or are deleted. Cookies themselves do not usually contain personal information like your name or email address, but they can be used to identify a browser or device when combined with other data.

At ProfileTap, we use cookies and similar tracking technologies to enhance your experience, better understand how our Website is used, and provide the features and services you expect. Cookies play a key role in helping us deliver a fast, secure, and personalized experience when you interact with our Website. Here’s how cookies help us and you:

Improve Website Functionality Cookies allow our Website to remember important information about your visit — such as your login session, user settings, or language preferences — so you don’t have to re-enter them each time you navigate. This ensures a smooth, consistent browsing experience throughout your visit.

Personalize Your Experience Cookies enable us to tailor certain parts of the Website based on your preferences and interactions. For example, they help customize content or recommendations that align with your interests, making your time on our site more relevant and engaging.

Understand and Improve Website Performance Cookies help us analyse how visitors use the Website — such as which pages are most visited, how long users stay, and the paths they take through our pages. This information allows us to understand what works well and where improvements can be made, enhancing the performance and structure of the Website.

Enable Analytics & Reporting By using analytical cookies, we can measure aggregate usage trends and compile reports on overall site performance. This insight helps us make data-driven decisions to refine features, fix issues, and optimise user journeys.

Support Advertising and Marketing (Where Relevant) With proper consent, cookies may support marketing efforts by enabling relevant advertising and tracking campaign effectiveness. These cookies help deliver content that’s more likely to be of interest to you and measure how well advertising campaigns perform.

We use several categories of cookies on our Website. Each type serves a specific purpose — from enabling core functionality to helping us understand how our users interact with the site. Below is a breakdown of these cookie types to help you understand what they do and why we use them:

Essential / Strictly Necessary Cookies

These cookies are critical for the basic operation of our Website. Without them, features you have requested — such as logging in, maintaining a session, or navigating between pages — may not work properly.

• Purpose: Enable secure login, session management, cart status, and other core services.
• Consent requirement: These cookies do not require your consent to be set, as they are essential to the site’s functionality.
• Example: Session identifiers, load balancing cookies.

Functional Cookies

Functional cookies help personalise your experience on our Website by remembering choices and preferences you make.

• Purpose: Save language preferences, UI settings, and other customisations you choose so that your experience is consistent and user-friendly.
• Consent requirement: Usually require consent except where strictly necessary to deliver an agreed-upon service.
• Example: Cookies that remember user-selected settings, preferences, or enabled features.

Analytics / Performance Cookies

These cookies collect information about how visitors use our Website, helping us understand usage patterns so we can improve performance.

• Purpose: Track metrics like page visits, session duration, traffic sources, and error pages.
• Benefit: Provides anonymous data that helps us optimise site structure, content, and speed.
• Consent requirement: Require express consent before placement.
• Example: Tracking cookies from analytics services.

Advertising / Marketing Cookies

Advertising or marketing cookies are used to deliver relevant advertisements and measure the effectiveness of campaigns across channels.

• Purpose: Enable ad personalisation, retargeting, and campaign performance tracking.
• Consent requirement: These are non-essential cookies and require explicit user consent before deployment.
• Example: Cookies used by ad networks to deliver tailored ads based on browsing behaviour.

First-Party vs. Third-Party Cookies

Cookies can also be classified based on who sets them:

• First-Party Cookies: Created and stored by our Website directly. They mainly support essential functions and basic analytics.
• Third-Party Cookies: Set by external services (such as analytics or advertising providers) that we integrate with our Website. These cookies are often used for tracking and marketing across the web.

Session vs. Persistent Cookies

Cookies may also differ by how long they remain on your device:

• Session Cookies: Temporarily stored and automatically deleted when you close your browser.
• Persistent Cookies: Remain on your device for a set period and are used to retain preferences or login states between visits.

Below is a list of cookies that may be used on ProfileTap.io and their purposes. This table helps you understand what cookies are set, why they are used, how long they remain on your device, and whether they are first-party or third-party cookies: Note: The exact cookies used on ProfileTap.io depend on the tools and services integrated (e.g., Google Analytics, tag managers, CRM scripts). Once you run a cookie scan (via tools like CookieYes or Cookiebot), replace the sample names below with your precise cookie names and details to ensure full transparency and compliance.

In addition to the cookies set directly by us (first-party cookies), our Website may also include third-party cookies. Third-party cookies are cookies that are set by domains other than the one you are currently visiting. These cookies are usually placed on your device when our site loads content from external services, such as analytics tools, advertising networks, or embedded features.

How Third-Party Cookies Work

When your browser loads a page that contains content from a third-party domain (for example, scripts from a social network, analytics provider, or an advertising network), that third party may set cookies on your device. These cookies can track your interactions not only on our Website, but potentially across multiple websites that use the same third-party services.

Purpose of Third-Party Cookies

Third-party cookies are typically used for:

• Web Analytics: Third-party analytics tools gather usage data such as page views, session duration, and navigation paths to help us understand how visitors use the Website and improve its performance.
• Advertising and Marketing: Advertising networks use third-party cookies to deliver relevant advertisements, measure ad performance, and support retargeting campaigns.
• Embedded Content: Cookies may be set by services that provide features embedded on our site (e.g., social sharing buttons, videos, or interactive elements).

Your Control and Consent

We do not control the third-party cookies set by these external providers, and the data they collect is subject to their own privacy practices. These cookies are only set if you have given your consent (except for essential cookies required for site functionality). You can manage or withdraw consent via the cookie banner or your browser settings — see Section 7. Managing Cookies for details.

We respect your privacy and want you to be fully in control of how cookies are used when you visit our Website. This section explains how you can give, manage, and withdraw cookie consent so that your experience is both transparent and compliant with applicable privacy laws.

How Consent Works

When you first visit our Website, you will typically see a cookie consent banner or popup that informs you about our use of cookies and tracking technologies. Except for strictly necessary cookies that are essential for basic functionality, we do not set non-essential cookies until you give your explicit consent. Under legal frameworks such as the GDPR, valid cookie consent must be:

• Freely given — you are not forced or manipulated into accepting cookies.
• Specific and informed — you are told exactly which cookies are used and why.
• Unambiguous — your choice is made through a clear affirmative action. For users in regions where the CCPA/CPRA applies, consent mechanisms may differ. While opt-in consent may not always be required under the CCPA, you still have the right to know how cookies track personal information and to opt out of certain uses of that data.

How You Can Provide Consent

When the cookie banner appears, you will typically see options such as:

• “Accept All” — all categories of cookies will be enabled.
• “Reject All” — only essential cookies will be permitted.
• “Manage Preferences” — choose which categories of cookies you consent to on a granular level. Your consent preferences are remembered and stored so that you do not need to make a choice every time you visit.

Withdrawing or Changing Your Consent

You have the right to withdraw or change your cookie settings at any time. To do this you can:

• Click the “Cookie Settings” button (if available) on the banner or via your account settings.
• Use the link to the Cookie Policy at the bottom of any page to update your choices.
• Adjust your browser settings to block or delete cookies — see Managing Cookies in Section 7 for detailed instructions.

Cookie Management Without Consent

Even if you choose not to accept certain cookies, our Website will still function for core features. However, some parts of the user experience — such as analytics-based performance enhancements or personalized content — may be limited until you provide consent.

What Happens If Consent Is Not Given

If you decline or withdraw consent for non-essential cookies:

• Non-essential cookies such as analytics and advertising cookies will not be set or activated.
• Essential cookies necessary for the operation of the Website may still be used.
• The Website will still remain accessible and usable, though some personalized features may not be available.

We respect your right to privacy and give you choices about how cookies operate when you visit our Website. In addition to managing your consent via our cookie banner, you can also control, restrict, or delete cookies directly using your browser settings or device preferences. Most modern browsers let you manage cookie behavior in a range of ways — from blocking cookies entirely to deleting them on exit — and even set site-specific preferences.

General Cookie Management Options

Here are the common ways you can manage cookies:

• Allow or block all cookies — Depending on your browser, you can permit all cookies or block them entirely.
• Delete cookies and site data — You can clear all stored cookies and other site data from your browser.
• Block third-party cookies — Many browsers let you block cookies set by external domains (like ad networks) while allowing first-party cookies.
• Clear cookies when the browser closes — You can configure settings so that cookies are automatically deleted at the end of each session.
• View and delete cookies for specific sites — You can see which cookies are stored and remove them individually. Blocking or deleting cookies may affect how certain features work on our Website or other sites you visit (for example, login persistence or preference settings).

How to Manage Cookies in Popular Browsers

Below are examples of how you can manage cookies in commonly used desktop browsers. This is not an exhaustive list, but it covers major browsers widely used by visitors:

Google Chrome

• Open Chrome and go to Settings > Privacy and security.
• Click Cookies and other site data.
• From here you can:
  • Allow all cookies
  • Block third-party cookies
  • Clear cookies and site data
  • Manage exceptions for specific sites.

Microsoft Edge

• Open Edge and select Settings > Privacy, search, and services.
• Under Cookies, choose your preferred settings:
  • Allow all cookies
  • Block third-party cookies
  • View and delete cookies for specific sites
  • Clear cookies on browser exit.

Other Browsers Most browsers, including Firefox, Safari, and Opera, offer similar cookie management options:

• Access privacy or security settings within the browser.
• Look for options related to cookies, site data, or tracking protection.
• From there, you can block, delete, or set preferences for cookie behavior.

Mobile Devices and Browsers

Mobile browsers also allow cookie management, though controls may vary by device and browser type (e.g., Chrome on Android, Safari on iOS). You can usually find cookie and privacy settings within the browser’s Settings or Privacy menu.

Incognito or Private Browsing Modes

Using your browser’s Incognito or Private mode can limit or delete cookies automatically when you close the session. In many cases, third-party cookies are blocked by default in these modes.

Cookies and the data they collect can involve information that identifies or is associated with a device, usage patterns, or user preferences. In certain circumstances, this type of data may qualify as personal data under global privacy laws such as the EU General Data Protection Regulation (GDPR) and privacy regulations like the California Consumer Privacy Act (CCPA/CPRA), which treat such data as personally identifiable and subject to data protection requirements.

How Cookies Relate to Personal Data

When cookies collect information that can be linked to a specific individual — such as device identifiers, behavioural data, or unique session data — privacy laws recognise this as personal data. This means the handling of such cookie data, including how it is collected, processed, stored, and shared, must be addressed in your overall privacy disclosures. For this reason, cookies are not treated in isolation; they are part of your broader data processing activity and must be aligned with your Privacy Policy. That policy explains in detail how we collect personal information, why we collect it, and how we safeguard your rights and freedoms in relation to your data.

Link to Our Privacy Policy

To ensure complete transparency and compliance with applicable data protection laws, we have a dedicated Privacy Policy that describes:

• What personal information we collect, including data obtained through cookies
• How that data is used, stored, and protected
• Who we share it with (if applicable)
• Your rights regarding your personal data
• How you can exercise those rights You can view the full Privacy Policy here: [Insert Privacy Policy URL] This Cookie Policy should be read together with our Privacy Policy because they cover related aspects of information collection, processing, and user privacy.

Cookies stored on your device can remain for different lengths of time depending on their type and how they are configured. Understanding how long cookies persist helps you know what data may be stored and for how long. Cookies typically fall into two lifespan categories: session cookies and persistent cookies.

Session Cookies — Temporary by Nature

Session cookies exist only while you are actively using a website. These cookies are stored temporarily in your browser’s memory and are automatically deleted when you close your browser or end your browsing session. They are essential for short-term functionality such as maintaining your login state, remembering form inputs during a visit, and navigating between pages. Session cookies do not remain on your device after your browsing session ends, and they do not contain an expiration date — the browser discards them when the session is over.

Persistent Cookies — Lasting Across Visits

Persistent cookies remain on your device even after you close your browser. These cookies include an expiration date and are stored on your device’s local storage until they reach that expiry or you delete them manually. They are commonly used to:

• Remember user preferences (e.g., language, theme)
• Keep you logged in between sessions
• Enable analytics tools to recognise repeat visits
• Support marketing and advertising features with your consent Unlike session cookies, persistent cookies can last for days, weeks, months, or even years, depending on how they are set by the website or service provider. There is no single mandated lifespan — it is set by the cookie creator — and some privacy guidance suggests limiting persistent cookie duration to a reasonable time frame (e.g., up to one year) to align with best practices and consent expectations.

Typical Cookie Durations

There is wide variation in cookie longevity: some stay only for a browsing session, while others can last over a year or more if configured to do so.

We may update this Cookie Policy from time to time to reflect changes in:

• the cookies and tracking technologies we use on our Website,
• how we use those technologies,
• privacy laws and legal requirements, or
• recommendations from regulators and industry best practices. When we make changes, we will revise the “Last Updated” date at the top of this policy so you always know when it was last modified. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies. If changes are significant — for example, involving new cookie categories, new third-party providers, or changes to how we process data — we may also notify you through a banner, email (if you have an account), or other communication channels before the changes take effect. Your continued use of the Website after we publish updates to the Cookie Policy means you accept the updated policy and agree to its terms.